Hi Reader

Welcome back!
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Identifying and attracting your ideal client is HARD!
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​I'm not gonna lie it takes time.
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I've created a framework for you to make it easier.
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You can follow along below.
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Let's dive in!

In this week's newsletter

📽 11 AI tools animators should actually use
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✍️ Get more direct clients with this method
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📆 Opportunities not to miss
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11 AI tools animators should actually use.

In this weeks video, I highlight 11 AI tools that will revolutionise the way you work.
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From tools that can generate ideas for storyboards in seconds to ones that can assist with daily editing tasks, these tools can help you save time, money and create stunning animations!
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Watch the Video

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✍️ Get more direct clients with this method:

A common goal is to acquire more direct clients, but the biggest struggle is usually identifying these clients.
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Here's a framework to help you brainstorm:

Step #1: Define your ideal direct client.

To define your ideal client you should think about who you want to work with.

Think about:

• Passions outside of your work.
• If you had 1 type of project for the rest of your life what would that be?
• What you want to get up every day and make.
• Who has the money to pay me to do the work I want to do.

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Step #2: Identify common challenges for your ideal client.

The best way to attract clients is to help them solve their problems.

→ Common Challenges: What are the common problems that you could solve with your services?
​→ Frustrations: How do they think or feel about the problem?

This can help you to identify how to speak to them about your services.
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Step #3: Think about how your services help them solve their biggest problems.

Direct clients might not know they need design or animation services or they might not know how to utilise them to achieve their goals. You need to help them to make the connection.

Hint: For most clients, their ultimate goal is making more money.

Step #4: Where do they hang out?

Once you've defined your ideal clients, you need to figure out where they spend their time. This could be on social media, industry-specific forums, in-person events, or other platforms. By understanding where your ideal clients hang out, you can reach them more effectively and tailor your marketing efforts to their interests.

Can you fill out this template?

Job Title:

Common Problems:

Internal Frustrations:

Where do they hang out:

How can what you offer be a solution (opportunities):

What would make it a no-brainer for them to hire you:

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📅 Opportunities not to miss
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The Dash Bash is happening this July!

Our friends at Dash Studio are hosting the Dash Bash!
As a Hatchling, you can use our code HATCHBASH for a further 10% discount code on tickets.
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On Ticket Master, click ‘Unlock’ to enter the code:
​Get your ticket here!
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​Their Regular Bird ticket sale will end on April 30th, so to save $100, grab your tickets soon.​
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If you enjoyed this newsletter and found it useful hit reply and let me know.
I love hearing from you.

Thanks

Hayley